Textile is the second most polluting sector after oil. Each of its raw materials, production, delivery to the consumer, use and subsequent processes cause great damage to the environment. Many of the elements such as vibrant colors, prints, and fabric coverings contain toxic chemicals. Polyester-containing clothes leave microfibers when washed in household washing machines.

Laundry containing polyester leaves microfibers when washed in household washing machines. They easily pass into waterways in sewers and pose a serious threat to aquatic life as they are not biodegradable. Small creatures in the seas and oceans eat microfibers, and these chemicals, which pass to fish in this way, come to people's tables. While the rapid production and consumption in the #fashion industry adversely affects human health, it also causes animal slaughter and high carbon emissions. The concept of fast fashion was born after methods of mass production of thousands of clothes with cheap labor were found. After this discovery, since the clothes are sold at very affordable prices, consumers prefer to buy new ones instead of repairing old and damaged clothes. About 100 billion clothes are sold annually around the world, and one out of every six people works in the global fashion industry in harsh conditions. With the importance of sustainability, which is the only way to break this chain of disasters, brands that adopt the principle of #sustainability in textile and fashion started to come to the fore. As Ecotone, we are proud to be the leading brand of "sustainable fashion" in our country. Support sustainable fashion!

FABRIC WE USE

RECYCLED PES

Traditional polyester production involves the use of large amounts of water,chemicals and fossil fuels, especially petroleum. Raw materials can be toxic, pollute water and air, and cause a variety of health problems.
We prevent this whole process from happening by using recycled polyester instead of traditional polyester. 
Recycled polyester,
• Requires 86% less water than regular polyester
• Consumes 70% less energy than regular polyester
• CO2 emissions are 75% lower

VEGAN CUPRO

Vegan cupro fabric is obtained by purifying cotton residues. After the purification process, it acquires a softer, smoother and silky texture than cotton. Products produced with vegan cupro are breathable like cotton, soft as silk and highly sensitive to human skin. Vegan Cupro is environmentally friendly and requires less detergent and water to be cleaned.

It is biodegradable and dissolves in soil after approximately two months.

ORGANIC COTTON

Organic cotton is a type of fabric that does not use synthetic materials and does not harm the environment and nature. It is produced with completely natural methods compared to conventional cotton and enables sustainable agriculture by supporting the protection of nature.

It does not sweat, maintains body temperature, makes it breathe and is anti-allergic.

Consumers should prefer organic products not only to protect their own health, but also to take into account the dangers they may pose to the environment, people and future generations during the growing of the products.

APPLE LEATHER

This material, the most innovative and environmentally friendly fabric. Apple Leather is the sustainable product is produced by obtaining fibers from the residues taken from the industrial processing of apples. Wastes from the cider industry are recycled and these wastes are converted into a new raw material. This process is patented by FRUMAT. Not only are the costs of waste management and the associated damage to the environment avoided; At the same time, this natural waste has replaced other raw materials with chemical sources in the product, reducing the emission and consumption of energy throughout the entire production chain. By choosing our products made from Apple Leather, you also choose nature.

PACKAGING

Ecotone packaging products have FSC certification The labels, packaging papers and carrying bags we use in Ecotone are produced from FSC certified recycled paper. FSC certification is a globally recognized organization established in 1993. It was established in response to the rapid destruction of the world's forests.   Its vision is to guide businesses and consumers concerned with international forest protection. Its purpose is to determine and manage worldwide standards for the correct use of forest products, and to independently audit the compliance of institutions.   Having a FSC certificate of a company means that the paper products used are obtained in a way that is harmless to the productivity of the forest, biodiversity and ecological processes. It shows that resources are used in a way that does not disturb the balance of the ecosystem and society, and that long-term management plans are made that support the sustainable use of forest products.